If you’re a small business owner, you know what it means to wear many hats. Bookkeeping, hiring, managing schedules, fixing equipment, and even marketing—the list never seems to end. But while tackling every task yourself might feel like a badge of honor, the truth is it comes with a heavy cost.

The Business Owner Who Wore Too Many Hats

Recently, I had a conversation with a business owner that really brought this to light. She runs a small coffee and pastry shop, and as she described her day-to-day, I couldn’t tell if she was proud or simply exhausted. Her mornings started early with baking and brewing, followed by managing inventory and handling employee schedules. Afternoons were spent tending to customers, while her evenings were swallowed up by bookkeeping and marketing efforts. Somewhere in between, she tried to manage her advertising, but it was clear this was not where her passion or expertise lay. The real toll? She was missing out on personal time, felt plagued by FOMO, and wasn’t doing what she set out to do in the beginning: baking.

When I asked her why she started her business, her answer was clear and heartfelt:

• She wanted to share her love of baking with her community.
• She wanted the freedom to be her own boss.
• She wanted to create a welcoming space for her customers.

But in trying to do it all, she’d lost sight of the very reasons she started her business. The advertising—a task she saw as a “necessary evil”—was the first thing to fall through the cracks. Her approach? A “set it and forget it” Facebook ad with no strategy or follow-up.

The Business Big Enough for an In-House Team

On the other side of the spectrum, I’ve worked with larger businesses that choose to bring their marketing in-house. While this can work well for some, it’s not always the most efficient or cost-effective solution. Here’s why:

• Do you really need a full-time content strategist, social media manager, and SEM specialist on staff?
• Are you getting the best return on investment with an in-house team, or is their expertise limited to only a few areas?

These businesses often find themselves paying a premium for specialization without getting the breadth of expertise they truly need. Whether it’s smaller-scale inefficiencies or limited skill sets, even an in-house team can fall short of delivering the results business owners expect.

What’s the Solution?

That’s where I come in. At Vista Reach, I act as your marketing department—a trusted partner who helps you save time, avoid costly mistakes, and get real results. By working with me, you gain access to an entire team of specialists without the overhead of hiring in-house. Here’s what I can do for you:

• Build and manage digital ad campaigns tailored to platforms like Facebook, Instagram, Google, and more.
• Develop content strategies and create messaging that resonates with your audience.
• Deliver SEM campaigns and results-driven solutions that grow your business.

For the business owner trying to do it all, this means more time to focus on their family or the parts of their business they love. For the larger business, this means comprehensive, cost-effective expertise without the limits of an in-house team.

Let Me Help You Focus on What Matters Most

Your time is valuable. By letting go of the tasks that drain your energy and expertise, you can focus on the work that drives your business forward—or simply enjoy some well-deserved time away from it. Marketing doesn’t have to be a burden, and you don’t have to go it alone.

Let’s talk about how I can help you grow your business while giving you back the time to do what you love. Message me today to discuss your goals.

📞 Text: 226-583-0594
📧 Email: gmccreary@vistaradio.ca
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