The decorations are packed away, the holiday rush is over, and businesses everywhere are left wondering: What’s next? While January is often considered the “slow season,” the reality is far from it. Consumers still need products and services, and businesses that stay active during this time have an incredible opportunity to capture attention and maintain momentum.
The Truth About Post-Holiday Spending
Retail activity in Canada remains robust even after the holiday season. In January 2024, retail sales reached $67.0 billion, with core retail sales—which exclude gasoline stations and motor vehicle and parts dealers—rising by 0.4%. Statistics Canada
This sustained consumer engagement is driven by factors such as gift card redemptions, post-holiday promotions, and the pursuit of New Year’s resolutions. Add to that the steady demand for essential services, and it’s clear that people don’t stop shopping—or needing—just because the holidays are over.
A Thin Market = Big Opportunity
The post-holiday lull creates what marketers call a “thin market.” Fewer businesses advertise during this time, which means there’s less noise and more room for your message to stand out. By maintaining a top-of-mind marketing strategy, you can reach your audience when your competitors might be quiet. It’s a prime time to build relationships and set the tone for the year ahead.
The Inspiration of “Tired Salesgirl on Christmas Eve”
Norman Rockwell’s iconic image, Tired Salesgirl on Christmas Eve, beautifully captures the exhaustion and satisfaction that comes with the holiday hustle. While the salesgirl rests after a long season, the reality for businesses is that there’s no true rest—just a shift in focus. As January arrives, it’s about transitioning from the holiday frenzy to steady, strategic engagement with your customers.
Strategies to Stay Top of Mind
Here’s how to keep your business moving:
- Leverage Digital Advertising: Platforms like Google Search and social media remain powerful tools to target your ideal customers. Highlight New Year promotions, services, or products tailored to current needs.
- Focus on Content Marketing: Share helpful, relevant content that speaks to your audience’s goals for the new year. Think tips, how-tos, and inspiring stories.
- Offer Incentives: Everyone loves a good deal, especially after the holidays. Consider offering limited-time discounts to keep the momentum going.
- Engage Your Audience: Use email campaigns, social media interactions, and personalized messages to stay connected and remind your customers why they value your business.
Let’s Make It Happen
Your time is precious, and so is the opportunity to make January a strong start to the year. Whether you need help crafting an advertising campaign, creating engaging content, or simply strategizing your next steps, I’m here to help.
Let’s work together to keep your business top of mind and your momentum strong.
📞 Text: 226-583-0594
📧 Email: gmccreary@vistaradio.ca
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