As a digital marketing professional, I often hear business owners say, “I don’t need to advertise.” For various reasons, some feel their business is steady enough or that word of mouth is sufficient to sustain them. While it’s true that reputation and referrals are valuable, relying solely on these factors can be a risky approach. Even in times of prosperity, advertising plays a critical role in sustaining and growing a business.
Why Advertising Matters — Even When You’re Busy
- Economic Shifts Are Unpredictable
Businesses can’t always predict changes in the economy or shifts in consumer demand. Advertising creates a steady stream of awareness, keeping your business top-of-mind even during downturns. A Canadian study from the Conference Board of Canada revealed that businesses actively marketing during economic slumps recover faster and gain market share over competitors who pull back.
- Competitors Are Always Gaining Ground
According to research by Think with Google, 76% of Canadians use search engines to research products and services before making decisions. If your competitors are visible online and you’re not, you could be losing potential customers without even realizing it.
- Brand Awareness Needs Constant Nurturing
A study by the Canadian Marketing Association highlights that consistent advertising increases brand recall by 2-3x over sporadic campaigns. This is particularly important in industries with long buying cycles, like manufacturing or services, where staying in your audience’s consideration set is crucial.
- Word of Mouth Can Plateau
While word of mouth is powerful, it has its limits. Advertising amplifies your reach, ensuring your business is seen by new audiences who may not have heard of you otherwise. Social media and programmatic display ads can extend your reputation far beyond your existing customer base.
What Vista Reach Offers
At Vista Reach, we specialize in helping businesses like yours thrive by creating custom digital marketing solutions. Whether you’re a retail shop, a service provider, or part of the manufacturing and warehousing sector, we have tools to keep your business ahead:
- Programmatic Display Ads: Reach your ideal audience on the websites and apps they use daily.
- Video Advertising: Engage your customers with compelling video content that tells your story.
- Search Engine Marketing (SEM): Ensure your business is easily found on Google and other search platforms.
- Social Media Campaigns: Build brand awareness and connect with your audience where they spend their time.
- Streaming Audio Ads: Deliver targeted audio ads on platforms like Spotify and podcasts.
- Digital Out-of-Home (DOOH): Make an impact with eye-catching ads on digital screens in high-traffic areas.
- Website Development: Build a user-friendly, optimized site that converts visitors into customers.
Let’s Work Together
Don’t let the mindset of “I don’t need to advertise” hold your business back. Advertising isn’t just about attracting new customers; it’s about securing your future. Let’s discuss how Vista Reach can help position your business for long-term success.
Contact me to schedule a conversation:
- Phone: 226-583-0594 (call or text)
- Email: GMcCreary@VistaRadio.ca
Together, we can create a strategy to ensure your business stays ahead of the competition. Let’s make 2025 your best year yet!