Introduction
Running an event—whether it’s a grand opening, a clearance sale, or a product launch—requires strategic marketing to ensure strong attendance and engagement. Digital advertising...
Many merchants rely heavily on Google’s free tools to promote their businesses. These include Google Business Profile (formerly Google My Business), Google Maps, Google...
As a digital marketing professional, I often hear business owners say, “I don’t need to advertise.” For various reasons, some feel their business is...
The decorations are packed away, the holiday rush is over, and businesses everywhere are left wondering: What’s next? While January is often considered the...
When most people think of marketing, they picture efforts to attract customers or clients. But here’s the thing: marketing isn’t just about selling products...
When we think of advertising, many of us immediately envision consumer-facing brands promoting their products directly to customers. But advertising isn’t just for retail...
If you’re a small business owner, you know what it means to wear many hats. Bookkeeping, hiring, managing schedules, fixing equipment, and even marketing—the...
Geofencing: A Modern Marketing Powerhouse
Geofencing is a powerful digital marketing strategy that enables businesses to target individuals within specific geographic areas through mobile ads...
